we understand you

We craft how people

think, act, learn, feel & change


We call it cognitive design

Bringing experienced insight from experts in psychology, behavioural economics and sociology to areas where it is needed most. We work across new technologies and experience design.

At Dura we

Nudge positive behaviour

At Dura, we craft how people feel and behave to improve their well-being. We do this by including behavioural economics into our design process.

Promote mental wellbeing in VR

We collated the latest research in VR to produce a guide for creating VR experiences that ensure user well-being.

Build trust through conversational interfaces

Future-proof products with human factor KPIs

With integrated technologies and more conscious consumers, we rate success in terms of the future KPIs. Including happiness, retention rate and attention span.
Or as we call them human factor KPIs.

Improve wellbeing through wearables

To design we have to understand people.
And psychology is the perfect tool.

Want to enhance your product and position your business to the right market?