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Bringing experienced insight from experts in psychology, behavioural economics and sociology to areas where it is needed most. We work across new technologies and experience design.
At Dura we
At Dura, we craft how people feel and behave to improve their well-being. We do this by including behavioural economics into our design process.
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We collated the latest research in VR to produce a guide for creating VR experiences that ensure user well-being.
Read our recent Psychology of VR whitepaper
With integrated technologies and more conscious consumers, we rate success in terms of the future KPIs. Including happiness, retention rate and attention span.Or as we call them human factor KPIs.
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