Turn behaviour into provable success

We work with the latest behavioural insights, behavioural change frameworks and psychological research to change behaviour and improve your business.
In short, we understand your customers better than they understand themselves.

A behavioural insights consultancy

Dura works with behavioural insights and psychologists
to help businesses nudge and improve behaviour


Nudge positive behaviour

At Dura, we craft how people feel and behave to improve their well-being. We do this by including behavioural economics into our design process.

Educating Microsoft’s business customers

We created a unified learning ecosystem. Priming for learning flow, reducing cognitive load and strengthening Microsoft's position as one of the leading B2B educators.

Build trust through conversational interfaces

Future-proof products with human factor KPIs

With integrated technologies and more conscious consumers, we rate success in terms of the future KPIs. Including happiness, retention rate and attention span.
Or as we call them human factor KPIs.

Improve wellbeing through wearables

To design we have to understand people
And psychology is the perfect tool