If I said ‘Coca-Cola’ what colour immediately comes to mind?
The highly iconic Coca-Cola red.
In 2013 Coca-Cola introduced their new Coca-Cola Life range, a brand using only green. This gives an interesting opportunity to observe a globally recognised brand and colour association and turn it on its head.
In effect, creating the Stroop Effect on a mass scale.
Ever seen a redblueyellowgreen Stroop test?
The confusion between the written colour and the perceived colour is named The Stroop Effect. It is due to the brain’s ‘speed of processing’. Meaning that words are processed quicker than perceptual processing like colour. The same can be applied to emotional responses, the Emotional Stroop Effect and Spatial and Numerical.