We put psychology & behavioural insights at the core of what we do

Harnessing the power of the way people think, and the way people act to craft the best solutions for our clients. If you are just starting out, repositioning into a new market or have a hard problem to solve... we are your studio



Sometimes a small change can have a big impact on behaviour.
Other times, a new way of thinking is needed.

Big or small, we can help you in the right direction.

Intuitive design is reflected in your brand's visuals and product's functionality. We take our insights and years of experience to create products that improve businesses and people's lives.

  • User experience reviews
  • Information architecture
  • User scenarios and persona development
  • Wireframing
  • Interface design
  • Prototyping
  • Usability testing and research

Data tells the truest story. Using data enables us to look past behavioural assumptions and pinpoint areas that would benefit most from our solutions. Assessing key point and the wider story of your user's behaviours.

Behavioural insights

We break down the barriers between design, behavioural insights and psychology. Bringing insights to reframe problems, suggest solutions that are primed for behaviour and create systems that benefit cognitive wellbeing.

View how we would use behavioural economics to improve Uber's Surge



We co-design with experts from psychology, sociology and behavioural economics. We aim to break down the barriers between those with the in-depth knowledge and those with the skill to create solutions.

Our process is simple; we understand the problem - apply the latest in behavioural science research - explore the best outcome and define a clear solution.

Insight driven

By understanding how people think and act, we invert the design process and put insight at the very start of our thinking. Leading to better products and solutions from the start.

Whether you need to focus on one pain point or a full scope problem, behavioural insights and psychological thinking optimise user experiences.

Part of the team

We work with internal design teams and directly with businesses. Bringing behavioural insight to help improve your digital product and business solution.

Whether you need our psychological approach to problem-solving or our experienced design hands, we're all in it together.

We believe in the power of ethical design, and how it enhances businesses' and people’s lives.

We are driven by the question, 'does this increase wellbeing?'. Ranging from encouraging more positive behaviours, to streamlining an experience to reduce cognitive load.


We partner with companies and organisations that care



We are a group of digital nomads and freelancers, working internationally between Manchester, UK and Berlin, Germany. 

Want to grab a coffee, see how we can help you or talk about design psychology? We'd love to.


Building communities as Glug hosts

Glug #1 - Makers

With guests Etsy, Unit9, Siberia and 44flavours. Each sharing how they support maker communities, make immersive environments in VR, make executive level products and craft their art and graffiti. 

Glug #2 - Ideas

We hear from Ableton, Martina Flor and Polina Joffe, who impart their wisdom on how to craft the best ideas, which ones to nurture and communicating ideas across a number of different teams.

Want to enhance your product and position your business to the right market?