For one day in June, the greats at Oglivy Change held their 'festival of behavioural science'. Nudgestock, is a source of inspiration for anyone interested in the how people think. Whether you are interested psychology, behavioural economics, motivation, advertising or design.
I'd highly recommend you dip into the talks over on youtube, but if you don't have an afternoon free I'd recommend these top four talks from the day:
Tim Harford: Why frustration makes us creative
Tim is a journalist at the Financial Times and writer of titles including The Undercover Economist, revealing the economic ideas behind everyday experiences. In this entertaining talk, Tim walks through the highs and lows of lecturing to Rock & Roll, all to determine what is at the core of creativity.
As creatives, "you think outside the box, because your box is full of holes
Dave Trott: Complexity kills creativity
Advertising great, Dave Trott exudes his years of experience. Bringing behavioural economics to advertising. Pulling in lots of examples to hit home the point that to succeed in advertising, you have to think laterally.
Creativity is a legal unfair advantage.
Dr Tali Sharot: Influencing a Predictive Brain
Dr Tali Sharot, a Cognitive Neuroscience walks through the things that changed people's minds and behaviours. Rebuking the common misconceptions of what works and what doesn't work.
Warnings have a very limiting effect on our behaviours.
Rory Sutherland: Clever people doing simple basics.
A prolific member of the ad community, Rory is Executive Creative Director of OgilvyOne. He Chairs Nudgestock and shares his insights into how the way we think affects the ways we approach problems and act.
The map that you use distorts the decisions you make.