In April Lauren, our Founder, talked at General Assembly London's series Inside the Mind of Brilliant Designers
We looked at Automatic thinking vs the reflexive systems. ie. how our subconscious drives how we think and how we feel about things.
As business owners and designers, we have to be careful of the choices we make. These choices can influence our customers and users in ways we didn't intend. Through using some techniques from behavioural economics, we can start to create better solutions.
We've written up our Uber Surge pricing case study example.
Read the full case study write up