Typewise, a web-based app to help designers choose the best typefaces based on the latest psychological research.
Recommending typefaces based on their emotional responses, accessibility and use.
If I said ‘Coca-Cola’ what colour immediately comes to mind?
The highly iconic Coca-Cola red.
In 2013 Coca-Cola introduced their new Coca-Cola Life range, a brand using only green. This gives an interesting opportunity to observe a globally recognised brand and colour association and turn it on its head.
In effect, creating the Stroop Effect on a mass scale.
The buzz around Virtual Reality, VR, is everywhere. The technological advances are starting to make scenarios reserved for sci-fi a reality. Spanning the likes of The Matrix’s fully immersive worlds, Star Trek’s holodeck and Minority Report’s personalised and targeted advertising.
What is VR and how do we design for VR with psychology in mind?
In the last 6 years, Google has updated their logo 3 times? At first glance, this seems surprising. It doesn’t feel like their logo has been updated so regularly or received the same mass response as the likes of Uber or Pinterest.
With some of the big names tweaking their logos periodically, and others every century. How often should we update a company logos?