Making lasting relationships

We love working with a wide range of people, from large enterprises, to startups and social enterprise.
Below is a snapshot of some of our work, drop us a line for our more indepth case studies.

How we work

Working through our method, we concentrate our efforts one on of the 4 main behaviour design types.

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Habit design

We can design habits by assessing people’s behaviour patterns. We look at ways to automate them, minimise any barriers to their behaviour and introduce a psychological investment to prime the next habit loop. 

Persuasive design

Persuasive design uses a wide range of techniques to encourage wanted behaviours. We create a persuasion strategy that’s best for your business. Introducing feedback loops, social proof, social learning, extrinsic rewards, contrast principle, scarcity - the list goes on.

 

Preventative Design

We can break unwanted behaviours by designing barriers. Creating trigger or complexity barriers.
Trigger barriers reduce and remove the triggers that lead to a certain behaviour.
Complexity barriers aim to make a behaviour harder to do by reducing a person’s ability to carry out a behaviour.

Intervention design

Sometimes a more direct approach is needed to disrupt a person’s chain of behaviour. Especially when they are highly motivated to carry out an unwanted behaviour.
Due to its disruptive nature, how we introduce and communicate the intervention is equally important as the intervention itself.

Sometimes a small change can have a big impact on behaviour.

Other times, we need a new way of thinking.

Big or small, we can help you in the right direction.

Behavioural audit

We explore a problem you may have and advise you an actionable behavioural strategy.
We look for obstacles to the behaviour you want from your customers. Focusing on usability, user experience and incorporating behavioural insights.
 

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Behavioural co-design

We work alongside your team to teach behaviour design and solve a problem.
Through a series of workshops, we teach you how to refocus the problem with behaviour in mind, share key relevant insights and the tools to repeat the success on your next challenge.
 

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Behavioural project

We are an experienced team that can work through the challenge and give the best behavioural foundation to your business. Working across user experience design, service design and product design. Taking you from idea to launch.
 

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Our work

Behaviour science is giving established companies, startups and public sectors a competitive edge. Using the knowledge of how the brain works and how we behave.

In the last couple of years, there has been an explosion of behavioural insights at a governmental level and in the FTSE 500. 

We've worked with Microsoft, MIT and Union College, Contentful, The British Government's Equalities Office, British Biathlon and Everywoman.

We’ve worked with the Microsoft to finesse their business customer facing collateral. Working on both the SureStep and Dynamics 365 projects. Helping their business customers to harness the power of all Microsoft has to offer.

Highlighting Gender Equality for the British Government’s Equalities Office

To coincide with the British Government’s ‘Think, Act, Report’ Campaign we developed and designed an infographic booklet to highlight Gender Equality, key Governmental initiatives and areas still to be improved.

Showing travellers the safe world with Jane app

Crafting a responsive website and branding for startup Jane. A new AI that helps lone travellers and safety conscious adventurers travel with peace of mind.

We craft how people feel and behave to improve their well-being. Here is how we include behavioural economics into our design process.

Assessing IQ for MIT and Union College

We Illustrated a new set of IQ test matrices for Prof. Christopher Chabris and David Engel, in their research project between the M.I.T. Center for Collective Intelligence and Union College.